(Creative)
Square Couch Integration thumbnail.jpg

Square "Product Launch" Mockumentary

Working with Bonfire Labs, I wrote and directed a 4-part comedy series for Square. The big idea here is that Square hired a director to do a campaign for their new Terminal API product and the campaign is an absolute disaster. The result is a (scripted) “behind the scenes” mockumentary about the making of that ill-fated campaign.

The rest of the campaign supported this idea on web and social, proclaiming “We tried to make some commercials for Terminal API. It didn’t work out.”

Square "Couch Integration"

Square "High Performance Cafe"

Square "Agnostic"

Square "Edit Room"